![]() ![]() We hit it off and he sent me over like 60 bottles of liquor. White continued, “Then his agent calls me back two days later and goes ‘you’re not going to believe this there is a guy that wants to do a liquor deal and he’s looking for somebody and I told him he should talk to you. Then he called me back two days later and said sh*t man I am sorry there is no more, there is no more to give I did not realize that night.â€Â As they explored and tested gear, they encountered a lot of challenges such as long hikes and faulty gear. Both Chris and Mattias grew up in Southern Norway and shared a passion for outdoor activities and new experiences. He said, “I was at dinner with The Rock one night, and I always wanted to get into a liquor… and we were talking about it that night and he’s like you know what you’re in let’s do it. Howler Head is owned by Chris Mack and his partner Mattias Jrstad. ![]() ![]() In a podcast with the Nelk Boys, Dana White details how he entered the liquor business through Howler Head. One such passion White has is the alcohol business, which he is now a part of through Howler Head whiskey. In over two decades, as the President of the UFC, White has amassed a princely fortune for himself, which allows him to enjoy the finer things in life. White has been the face of the UFC since day one and has not only created a globally recognizable brand but also created a sport in itself. Along with the Fertitta brothers, Dana White transformed the UFC from a company that was going out of business to the world leader in MMA. No, Dana White does not own a whisky company, but he is in partnership with one. Dana White reveals plans to do a deal with Molly McCann for his whiskey brand Howler Head I love the back and forth with her and The Rock - Dana White reveals. ![]()
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